A best selling range of protein bars, that needed packaging suitable to convey the right messages. The Powerful design, both on the individual bar wrapper (foil wrapped) and outer box (card folded) packaging enabled this product to fit with the existing branding but also stand competently on it’s own. When designing this packaging, I moved the brand image forward with the introduction of a solid metal texture to the main panel giving the feeling of strength and solidity as is required for this product positioning within the marketplace. This was then utilised on all future products from the brand.
This packaging needed to say strength, solidity and power. Both with the colouring, the fonts used and with the imagery and advertising.
This packaging was created in Adobe In Design. All images were edited in either Photoshop. The icon and logos were created in Adobe Illustrator. This was then made into a print-ready PDF (CMYK, text to outlines, 3mm bleed, crop marks) as was required for the printer used for this job and sent with cutter guides to a printer in Holland where the supplier printed and packaged the product.
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