A family of vibrant, colourful yet natural packaged products, in the latest identity of ProRep. This range of products, considered to be niche in type have outsold all expectations and stand out well on the shelves. They are also a fairly unique proposition so competition in minimal and the design also features an icon to identify the family, allowing end consumers to realise the relationship between them all.
This packaging features varying, Poison Arrow and Dart Frogs. These animals were considered the ones to mostly take advantage of the ranges features but are also extremely marketable due to their incredible, natural colouring. This is echoed in the label design, with the labels complementing the attractive amphibians.
This packaging was created in Adobe In Design. All images were edited in either Photoshop. The icon and logos were created in Adobe Illustrator as vectors. This was then made into a print-ready PDF (CMYK, text to outlines, 3mm bleed, crop marks) and are printed to date in-house on custom sized labels due to low expected volumes as this area is so niche.
click to enlarge images.