Biopod Booklet Stand

This Booklet display unit was created at the launch of this extremely important product in the UK. The information booklets needed to explain a new concept of product to this market. The importance of the story was paramount and the display unit needed to show the booklet at the appropriate moment when the customer was to make an informed choice to purchase. At the point of sale.

With regard to style; The were many different rules I needed to adhere to, to satisfy this Canadian manufacturers brand guidelines including colour, typography and open space / layout.

As the information booklet was plain, simple and cleanly designed, the backdrop I decided was to contrast with incredible colour, but in a natural way, to echo the message of the product; to reflect the function of the product. I created a beautiful, paradise like background, combining rainforest foliage, bromeliad colourful flowers and an impressive bumblebee poison frog on a leaf. I also featured the line: Paradis Found. This line had been used for a campaign previously in the USA.

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