Peregrine Livefoods Newsletter 2016

This latest Peregrine Livefoods newsletter completely changed in branding and identity to show the modernisation of the company through digital methods. It was altered to be much more funky, with edgy, degraded fonts and bright orange, contrasting graphics demonstrating a fun, vibrant side to the company.

This style was welcomed by many customers and complemented in comparison to the older style it replaced which had a more subtle, corporate feel. This style was considered to be much more friendly and a huge leap forward in digital identity for the company.

This HTML newsletter was completed in Adobe Dreamweaver as a custom design using tables, to be viewed as faithfully as possible to the original template. It was then tested in all of the major, popular email clients, both free, online and software such as Microsoft Outlook Express. The testing, and indeed the sending is completed using MailChimp, uploading the custom code area. All images were completed in Photoshop and photos taken in-house utilising a Canon DSLR camera.

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