Discount Supplements Booklets

This set of booklets (8 – 16 page), were A5 sized and designed to tempt end consumers into making a purchase. To turn them into repeat business by offering a discount on their following purchase. They was also used to advertise new products they may not be aware of that may be of interest. They were placed within orders for distribution.

Healthy imagery was used to imply ‘This is what you could look like if you use these products’. Each product is labelled clearly with the price and variants. The layout is intuitive; organised so not to appear cluttered. To make the leaflet quick and easy to extract the information required to make an informed choice. This leaflet was graphically laid out in Adobe In Design with all imagery edited in Photoshop. Information was provided by the in-house copywriter and offer pricing from the marketing manager. These elements were all combined to create a print-ready PDF, in CMYK colour format, with all text outlined including crop marks and 3mm bleed as is preferred by this particular printer. They were then printed locally and distributed within all orders for a set period of time.