This 3.6 metre wide banner was displayed in a pet shop to indicate the reptile part of the store. There was no brand identity required for this project. The only stipulation in the brief was it needed to be eye-catching, based around a rainforest and have various brand logos on.
I decided on a wooden backdrop which gave a natural feel to the banner. I also included the logos, embossed to small wooden signs which added to the natural theme. This gave the the banner a zoo type feel, ideal for this market. I also added a few animals on branches and foliage to complete the effect. Following the first banner, a following 3 banners have been commissioned. 2 for outside the shop, and another inside following a similar theme.
I used Adobe In Design to complete this banner. I also used Photoshop for the images, and Illustrator for the leaves and wooden signs.
Click images to zoom.